2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍
<p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">2019“世界最美的书”评选近日在德国莱比锡揭晓，由上海市新闻出版局、“最美的书”评委会选送的《江苏老行当百业写真》（以下简称《老行当》）获“世界最美的书”荣誉奖，《老行当》由雅昌文化集团印制，据悉，这也是本届“世界最美的书”唯一获奖的中国书籍。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">“世界最美的书”评选已有近百年历史，代表了当今世界书籍艺术设计的最高荣誉。自2003年起，中国书籍参加“世界最美的书”评选以来，共有20种书籍获奖，雅昌就有10种书在列，占获奖总数的半壁江山。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/7d33cb9a74e641a1a1e246d51eccd9d3" img_width="852" img_height="871" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">《江苏老行当百业写真》</strong></p><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">龚为/摄影</p><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">潘文龙/撰文</p><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">江苏凤凰教育出版社</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"></p><div id="pgc-card" class="pgc-card" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 20px 94px 12px 180px; height: 164px; border: 1px solid rgb(232, 232, 232); position: relative; overflow: hidden; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">“最美的书”评委会评语：</strong></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">设计处处显示真情，用老店铺包点心的粗陋纸张并打毛边，表现逐渐消失的民间老行当百业，有朦胧之美。采取古老而民间的装订方式，页码设置奇特。内文的文字与大图片使用不同材质来表现，丰富了视觉语言。黑白图片印在粗陋纸张上，产生古老斑驳的意向，仿佛显示了新百业皆源自老行当。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/042b146b0f41470a90c01521a1cb4ce3" img_width="800" img_height="600" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">《老行当》是一部影像记录</strong></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">《老行当》设计师周晨，70后书籍设计师的典型代表，在书籍设计方面获奖无数，更曾摘得“世界最美的书”大奖，他生于苏州、长于苏州，极为熟悉苏州和江苏的风物文化。《老行当》是他与摄影家龚为先生共同制作的一部影像记录作品，年轻的龚为一直致力于拍摄老行当的专题，两人一见如故、倍感亲切。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/e46d835d85d44d8bb1e2083aa25cce67" img_width="587" img_height="365" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/cc19cbbfad314ccdad340a98b00a3991" img_width="587" img_height="392" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/8ee6fb1302744191a787945bf5089cd5" img_width="587" img_height="392" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/791bbf674b854825afaf02102c2c2377" img_width="587" img_height="392" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">“查阅文献我们不难发现，专门用影像来记录中国人民日常生活的往往都是老外，我们自己拍摄自己的老行当，并把它们结集做成出版物的，到现在市场上还没有。这是一种遗憾。”周晨说。因此他与龚为一拍即合，又找到了常年关注手艺人的资深编导潘文龙。十年间团队收集了大量材料，其中包含大量与老工艺和手艺人相关的珍贵一手材料。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/042b146b0f41470a90c01521a1cb4ce3" img_width="800" img_height="600" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">《老行当》是一部致敬匠心的作品</strong></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">周晨既是设计者也是编辑，设计理念贯穿始终。“这是一部致敬匠心的作品”，周晨表示。在编排和装帧上，他从内容本身的质地出发，遵循手工的原则，借助现代印刷手段，让书在被看到的第一瞬间把读者抓住。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/c0299975863e4785a72a3fc4163d9f47" img_width="587" img_height="377" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">“这些行将消失的老行当来自民间，朴素而鲜活。我希望本书给人的感觉也有民间气味，有生活气息”，所以，出现在大众面前的《老行当》看起来也不太像一本书，而更像是一册历经沧桑的老账本。书中章节题文均为手写，墨迹工整，似有民国遗风；外框则是从一本民国的格子本上切下来的，每一处都不一样，书籍主体部分选用的包装纸不仅手感粗糙，上面还有驳杂的色点，“土味”十足。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/79c5c1a3a1804647a67fd6097a7b42d3" img_width="607" img_height="455" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; font-weight: 700;">《老行当》的完美呈现是前所未有的尝试</strong></p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">《老行当》使用最多的纸张是包装纸，色调暗淡、手感粗糙，可以说是纸张中最不起眼的“灰姑娘”。“它与我们所要表现的主题吻合，光滑纸感觉反而不对。”这样的<span style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;">选纸</span>也给书籍的印制带来了难题。首先是纸张不同批次的质量也参差不齐，翻遍了纸商的仓库才找到足够的同一批次的纸。而真正上机印刷的时候，难度就更大了——开机速度很慢，还会时不时的掉粉。但周晨认为，在这本书身上，这些问题都不是瑕疵，而是书籍整体设计的一部分。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/3b8689e6b8084b8c8f6fe2abd62d77af" img_width="587" img_height="454" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/ffe35d664d724838a991dd6aaaea1492" img_width="587" img_height="392" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">书印好后，周晨放弃了机械化的装订方式，选择中国古籍最基本的装订工具——纸钉。“纸钉是我们最传统的装订方式，在线装书里，真正使其牢固的其实不是线，正是这些藏在皮子下的纸钉。”为此周晨进行了自己的实验：搓纸为绳，穿孔插入，灌胶后敲击固定。实验证明，纸钉在强度上没有任何问题。而在《老行当》中，周晨创造性地选择把纸钉露出来，使之可以直接被读者所触碰。“我想呈现的是一种原始的美，过去我们只是把纸钉当做牢度工具，没有把它当做一种美来呈现。我想这种美和《老行当》所要传达的主题是完美贴合的”。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/2b15e0bfc3214b9b962179e7fb53c716" img_width="587" img_height="399" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;">四枚纸钉即可撑起全书的重量，也把书脊彻底“解放”了出来。</p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/896907cce3514b7a9930696af444e8b2" img_width="282" img_height="192" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">解放了书脊的《江苏老行当百业写真》得以实现业内罕见的四面毛边。《老行当》的打毛首次使用了冲击钻进行手工加工，呈现出自然的效果。毛边还给周晨带来了意外之喜——因为书中使用了大量插页，起先设计师还担心会在书的侧面留下缝隙。打毛之后，设计师发现书侧面的效果浑然一体，图书朴素的质感得以更上一层。</p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/1829ab6a16d84f34a7eb569bd3bf55e4" img_width="470" img_height="264" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/f27578e1b1154310ab63e852f284d54d" img_width="470" img_height="264" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;">毛边自然的质感来自特殊的加工工具——冲击钻</p></div><p class="ql-align-center" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><br style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;"></p><div class="pgc-img" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);"><img src="https://p1-tt.byteimg.com/origin/pgc-image/383e139caecc4c2ebe0af5f7c24d873d" img_width="469" img_height="625" alt="2019“世界最美的书”在德国揭晓，《老行当》为中国唯一获奖书籍" inline="0" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; border-style: none; max-width: 100%; display: block; margin: 10px auto;"><p class="pgc-img-caption" style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; font-size: 12px; color: rgb(119, 119, 119); line-height: 16px;"></p></div><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">这样的印制，无疑是前所未有的挑战，接下《老行当》印制的雅昌文化集团，始终坚守匠心，并融合现代科技，坚持走书籍艺术化之路，提升传统书籍的现代价值，将每一本书打造成艺术品，绽放书籍的艺术魅力。</p><p style="-webkit-tap-highlight-color: transparent; box-sizing: border-box; margin: 16px 0px; padding: 0px; color: rgb(34, 34, 34); font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 28px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255);">中国书籍设计优秀作品连续16年亮相德国莱比锡，走上世界书籍设计最高荣誉的领奖台，不仅反映了当今中国书籍设计的成就和水平，也体现了中国书籍制造水平，最美的书”已经成为中国文化“走出去”的成功样本，成为中国优秀图书设计和优秀设计师走向世界的重要平台。</p>
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