BBC：价值数十亿的食品行业 BBC: The Foods that Make Billions 全三集[PDTV]

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资源信息： 中文名: BBC：价值数十亿的食品行业 英文名: BBC: The Foods that Make Billions 版本: 全三集[PDTV] 发行时间: 2010年 制作发行: BBC 地区: 英国 语言: 英语 概述:

本节目带领观众们走进那些把日常的简单产品变成每日必须的食物和高收益的品牌的故事。第一集节目中，讲述了瓶装水行业是如何从无到有，在短短四十年时间里迅速成长为现代食品和饮料工业中最成功的案例的。本节目中观众们将有机会走进世界最大饮料工厂，如雀巢和达能等。（文：life_is_good@YDY） This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands. The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding. Told by the Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.