半斤非八两 Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons

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资源信息： 中文名: 半斤非八两 原名: Why Smart People Make Big Money Mistakes--and How to Correct Them: Lessons from the New Science of Behavioral Economics 作者: 盖瑞·贝斯基 Gary belsky 托马斯·季洛维奇 Thomas Gilovich 资源格式: PDF 版本: 英文扫描版 出版社: Simon & Schuster 书号: 978-0684844930 发行时间: 1999年01月05日 地区: 美国 语言: 英文 概述:

内容简介 经济学假设，人是理性的动物。如果这是真的，为什么人还常常犯些愚蠢的错误，特别是在钱财的管理上。心理经济学可以解答这个问题，本书作者从这门新兴的学问探讨人们投资、花费、储蓄等理财行为，层层解剖人类心理神秘而又看似矛盾的现象，让你认清自己的心理弱点，明智地管理钱财。 　　我们相信，只要了解各种财务决定背后的心理因素，就能够让人改变用钱的方式，把更多的钱放进自己的口袋，并保住更多已经到手的钱财。 　　心理经济学是行为科学的一个新领域。在本书中，美国《金钱》杂志的著名作家贝斯基和康乃尔大学的心理学家季洛维奇，将根据最新的研究结果，解说一般人何以因为心理的症结，无法明智地管理钱财。他们也提供衫的诀窍，教我们如何改变理财方式，避免无谓的浪费。 　　本书更提供了几十种宝贵的诀窍，协助我们克服这些混淆财务判断的盲点，让我们享有更大的财务自由。 作者简介 盖瑞·贝斯基，美国《金钱》杂志“个人理财”的专栏作家，以及CNN，ABC的评论人。他获得过杰拉尔德·罗布杰出商业新闻奖，这是商业及个人理财作家的最高荣誉。 Amazon.com Review Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago. In Why Smart People Make Big Money Mistakes , Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. "We believe that by identifying the psychological causes behind many types of financial decisions," they write, "you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have." --Howard Rothman

目录: Why Smart People Make Big Money Mistakes Ch 1: Not all Dollars are Created Equal Ch 2: When Six of Ones isn't half a dozen of the Other Ch 3: The Devil that you know Ch 4: Number Numbness Ch 5: Anchors Aweigh Ch 6: The Ego Trap Ch 7: I Herd it through the Grapevine Conclusion: Now What? Postscript: Psychic Income