如何成为摄影师 Lynda.com Secrets To Selling and Publishing Photography Training 修正版[Bin

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资源信息： 中文名: 如何成为摄影师 英文名: Lynda.com Secrets To Selling and Publishing Photography Training 资源格式: 光盘镜像 版本: 修正版 发行日期: 2006年 地区: 美国 对白语言: 英语 概述:

转自TLF 先前发的CAUiSO版本少了两个小节 语言：英语 主页：http://movielibrary.lynda.com/html/modPage.asp?ID=270 具有30年工作经验的专业摄影师 Scott Bourne 传授其久经考验的成功理论，从初学者如何进步到一个成功的摄影师。在这个教程中，Scott 解释了如何在这个领域中获得成功，包括如何作为一个自由职业者，设定现实的目标，寻找客户，如何发表，与代理商共同发展 [通过安全测试] 杀毒软件：瑞星2006 病毒库：2006.07.24 共享时间：不定 共享服务器：DonkeyServer No1 代码 Table of contents Introduction Welcome 0:24 2.3 MB 1. Getting Started Making a commitment to marketing 1:12 5.9 MB Setting goals 8:51 8.5 MB Promoting yourself aggressively 9:28 8.3 MB Staying organized 7:27 11.1 MB Monitoring your competition 1:03 5.1 MB Being everywhere 11:51 10.5 MB 2. Developing a Professional Identity Branding yourself 1:25 7.2 MB Working with designers 4:23 3.5 MB Getting a business license 1:23 7 MB Creating a resume 6:03 10.8 MB Getting a business line 2:11 11.4 MB Phone etiquette 1:22 6.9 MB Creating effective self-promotion materials 2:46 2.2 MB Developing a yellow pages ad 4:59 4.9 MB 3. Making Your Work Visible Showing your work 1:59 10.3 MB Creating a ''leave behind'' 4:06 3.4 MB Attending portfolio review events 5:21 4.2 MB Entering photo contests 4:37 3.6 MB Editing effectively 9:10 12.7 MB 4. Advertising Your Work Understanding why advertising is important 1:30 7.8 MB Knowing what compels customers to buy 7:28 6.4 MB Developing a clear message for your advertising materials 11:04 8.9 MB 5. Being a Publicity Hound Creating and sending press kits 10:30 9.3 MB Assembling your press kit 2:41 11.5 MB 6. Developing and Maintaining a Customer Base Knowing what is salable 6:56 5.8 MB Creating mailing lists 8:45 8.6 MB Getting customers 1:19 6.9 MB Finding new clients and customers 5:01 4.2 MB Giving great customer service 1:55 9.8 MB Providing a guarantee 3:56 3.1 MB Sending thank-you notes 4:06 4.1 MB Using testimonials 2:56 2.4 MB Getting repeat business 1:30 7.9 MB 7. Knowing Your Customers Knowing your customers 0:14 1.2 MB The patron 1:05 5.6 MB The collector 0:45 3.8 MB The casual art buyer 58:05 0 MB The decorator 1:17 6.4 MB 8. Exhibiting Your Work Developing an online portfolio 16:22 29.5 MB Exhibiting in galleries 12:06 10.1 MB Presenting your work to sell 6:11 5 MB Exhibiting at arts and crafts fairs 7:52 6.2 MB Selling on consignment 4:45 4.1 MB Hosting a studio open house 1:06 5.8 MB Selling on eBay 6:35 13.6 MB Selling with an online photo service 6:00 10.5 MB Taking up wedding photography 4:07 3.6 MB Researching alternative markets 1:38 8.5 MB 9. Pricing Your Work for Profitability Pricing essentials 1:23 7.1 MB Developing a pricing strategy 6:32 5.4 MB Calculating profitable day rates 6:22 5.5 MB Developing an incentive strategy 3:52 4.6 MB Making a sales pitch with integrity 0:57 4.9 MB Dealing with objections 1:49 10 MB Negotiating effectively 6:09 5.6 MB Closing the deal 1:42 9.1 MB Getting paid 8:10 7.1 MB 10. Getting Published Understanding the editorial submission process 0:55 4.9 MB Writing effective query letters 6:11 10.4 MB Following up 1:10 6 MB Creating a niche for yourself 3:26 3.1 MB Knowing what to publish 1:43 1.7 MB Publishing a book 5:36 5 MB Publishing in magazines 4:41 4.1 MB Writing to shoot 5:02 4.2 MB 11. Looking at Alternatives to Traditional Publishing Publishing in local newspapers 1:26 7.8 MB Publishing in trade publications and with small presses 2:56 3 MB Selling your work to catalogs 4:09 3.7 MB Creating an e-book 6:26 8.3 MB Submitting work to greeting card and calendar companies 5:54 5.8 MB Submitting work to poster companies 3:06 2.6 MB Working with local business 1:20 6.7 MB Self publishing 4:34 3.8 MB Restoring and retouching photographs 2:30 2.2 MB Establishing yourself as a public speaker 1:24 7 MB 12. Publishing with Stock Photography Agencies Making money with stock photography 6:38 12.6 MB Selling photography with stock agencies 10:39 9.1 MB 13. Hiring an Agent Hiring an agent 1:19 6.7 MB 14. Understanding Copyright Law and Licensing License, don't sell 0:54 4.6 MB Understanding copyright law 7:24 14.1 MB 15. Conclusion Goodbye 0:30 2.6 MB