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目录:
reface xviii
About the Author xxv
Section 1 Introdu ction 1
Chapter 1 Economi cs and Insi titutions: A Shift of Emph asis 3
Section 2 Preferen ces, Uti lities, Deman ds, and Uncert ainty 19
Chapter 2 Consume rs and Thei r Prefere nces 22
Chapter 3 Utilit ies—Indif ference Curve s 41
Chapter 4 Deman d and Beha vior in Mark ets 64
Chapter 5 Som e Applic ations of Consu mer Deman d,
and Welfare Anal ysis 93
Chapter 6 Uncer tainty an d the Emer gence of Insuranc e 125
Chapter 7 Uncer tainty—Applic ations and Crit icisms 147
Section 3 Producti on and Cost 163
Chapter 8 The Disco very of Pro duction and Its Tech nology 165
Chapter 9 Cost and Choice 187
Chapter 10 Cost Cur ves 211
Section 4 Decision Theory – St atic and Dynami c Deci sions 223
Chapter 11 Game Theory and the Tool s of Strategi c Bu siness Analysis 225
Chapter 12 Decisio n Making Over Time 271
Chapter 13 The Internal Organizai on of the Firm 290
Section 5 Markets and Market Structure s 321
Chapter 14 Perfectl y Compe titve Mark ets: Short -Run Analy sis 323
Chapter 15 Compe titive Markets in th e Long Run 342
Chapter 16 Mark et Insitutio ns and Aucti ons 358
Chapter 17 The Age of Entrepre neurs hip: Monopo ly 378
Chapter 18 Natu ral Monopo ly and the Economi cs of Regulatio n 414
Chapter 19 The World of Oligo poly: Preliminari es to Successful E ntry 451
Chapter 20 Mark et Entry and th e Emer gence of Perfect Compe tition 493
Section 6 Welfar e, Excha nge, and General Equ ilibrium 521
Chapter 21 The Pro blem of E xchange 523
Chapter 22 General Equilib rium and the Ori gins of the Free-Mar ket and
Intervent ion ist Ideol ogies 553
Section 7 Brea kdowns and Marke t Failure 579
Chapter 23 Moral H azard and Adve rse Selecti on: Inform ational Market
Failure s 581
Chapter 24 Externalities: The Free Market –Interventionist Battle Continues 607
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