Lynda.com出品Google网站优化工具基础视频教程 Lynda.com Google Website Optimizer Essential Train

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资源信息： 中文名: Lynda.com出品Google网站优化工具基础视频教程 英文名: Lynda.com Google Website Optimizer Essential Training 资源格式: 光盘镜像 学校: Lynda.com 主讲人: David Booth 发行日期: 2010年 地区: 美国 对白语言: 英语 文字语言: 英文 概述:

中文名：Google网站优化工具基础视频教程 英文名：Lynda.com Google Website Optimizer Essential Training 语言：英语 视频/音频编码：WMV | 960x540 | AVC 953 Kbps | AAC 128 Kbps | 871MB 类别：视频教程 出品公司：Lynda.com 发布时间：2010-09-16 国家： 美国 语言： 英语 作者/主讲人：David Booth 时长：3小时37分 样片： None 简介： 语言：英语 网址：http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635 类别：教程 gnomon@TLF Lynda.com出品的长达3小时37分的视频教程中David Booth介绍了如何使用google免费工具Website Optimizer进行网页登陆测试和网页优化。 In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included. Topics include: * Understanding conversions and landing page testing * Selling conversion testing within an organization * Identifying pages to test * Estimating sample size * Choosing an experiment type * Understanding the inner workings of Website Optimizer * Creating and running tests * Reading and interpreting reports * Validating results and running follow-up experiments * Integrating with Google Analytics Important Note !!! Please add .wmv as file extension to play files in Windows media player.

代码 QUASAR PROUDLY PRESENTS ?哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪?? Google Website Optimizer Essential Training (c) Lynda.com Supplier . : QUASAR Size ..... : 47 x 15MB Cracker .. : QUASAR Protection : Condom Packager . : QUASAR Type ..... : Brain Enhancement Date ..... : 09-17-2010 OS ....... : Win/Mac ?哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪?? Google Website Optimizer Essential Training Author: David Booth In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included. Topics include: * Understanding conversions and landing page testing * Selling conversion testing within an organization * Identifying pages to test * Estimating sample size * Choosing an experiment type * Understanding the inner workings of Website Optimizer * Creating and running tests * Reading and interpreting reports * Validating results and running follow-up experiments * Integrating with Google Analytics ?哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪?? INSTALLATION 哪哪哪哪哪哪 Unpack, burn or mount and enjoy. ?哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪?? GREETINGS 哪哪哪哪? We salute our friends, our loyal members and our fair competitors. ?哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪?? 安圹圹圹圹圹圹圹舶 ?THE ALMIGHTY QUASAR ?2010 ?安圹圹圹圹圹圹圹舶 ?哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪哪? 目录: Introduction 1. Introduction to Conversion Testing 2. Post-Click Optimization 3. Selling Testing in the Organization 4. Classifying Website Optimizer 5. Testing Types 6. Identifying Test Pages 7. Estimating Sample Size 8. The Basics of Website Optimizer 9. Building Real Tests 10. Reading Reports 11. Validation and Follow-Up 12. Advanced Page Validation 13. Website Optimizer with Google Analytics 14. Advanced Techniques 15. Non-Pageview Goals and Conditional Testing 16. Testing Across Sub- and Top-Level Domains 17. The Website Optimizer Provisioning API Conclusion